Branch.io was used to ensure that when a user in an instant app chose to install the native app, they were taken to the exact same video they were viewing within the instant app-bypassing things like onboarding and registration and making the experience truly seamless. Smart Lock enabled automatic authentication of a user in the instant app, so users could leave comments on videos and save them to watch later. Vimeo leveraged two other technologies to round out the experience - Smart Lock and Branch.io. They then shifted towards a dependency injection architecture for their core player, which had significant size savings. They identified most of the size savings by using the APK analyzer, removing unused libraries, and replacing their image caching library with a smaller library. Vimeo enabled instant app support by reducing their 15MB installed app down to a 4MB feature module. Vimeo sees the highest engagement in their native installed app, so they wanted to implement Android Instant Apps to enable users to enter their immersive native app experience through a single tap. With mobile driving over fifty percent of Vimeo’s onsite visitors, the mobile video player experience is a critical piece of the Vimeo user journey. Today, Vimeo has over 240 million viewers worldwide, with nine million installs on Google Play, and a growing audience for its new Android TV application. Vimeo was founded by a group of filmmakers who wanted to share their creative work and personal moments from their lives.
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